How Much Is Apple TV – 2025 Pricing and Free Trial Guide
Apple TV+ has become a significant player in the streaming landscape, but its pricing structure is not always straightforward. The service has undergone several price increases since its launch, and costs vary between the US and UK. This article provides a clear, fact-based breakdown of exactly how much Apple TV costs in 2025, including monthly and annual fees, free trial options, and what is included in the subscription.
How Much Is Apple TV Per Month? (Current Pricing)
The standard monthly subscription for Apple TV+ is straightforward, but the final cost depends on your region and whether you opt for an annual plan. Below is an overview of the current pricing structure as of August 2025.
| Item | US Price | UK Price | Notes |
|---|---|---|---|
| Monthly Price | $12.99 | £9.99 | Applies after the 7-day free trial ends. |
| Annual Price | $129.99 (~$10.83/mo) | £99.99 (~£8.33/mo) | Provides savings compared to paying monthly. |
| Free Trial | 7 days | 7 days | Available to new subscribers. A 3-month trial is available with an eligible Apple device purchase. |
| On Sky (UK) | N/A | £9.99/mo via Sky Store | Access requires a Sky Q or Sky Stream box. |
Several key insights emerge from the current pricing data:
- Apple TV+ raised its price in 2025 by £12/year in the UK (from £8.99 to £9.99 monthly), according to MoneySavingExpert.
- The 3-month free trial is only available to new subscribers who purchase an eligible Apple device, such as an iPhone, iPad, Mac, or Apple TV.
- Apple TV+ does not include iCloud storage on its own; cloud storage is only included with the Apple One bundle.
- The annual subscription offers savings equivalent to roughly two free months of service per year compared to the monthly rate.
- All Apple TV+ content is ad-free and available in 4K HDR with Dolby Atmos audio where supported.
- Family sharing allows up to six family members to share one subscription using their own Apple IDs.
| Feature | Detail |
|---|---|
| Monthly cost (UK) | £9.99 |
| Monthly cost (US) | $12.99 |
| Annual cost (UK) | £99.99 |
| Annual cost (US) | $129.99 |
| Free trial length | 7 days (standard) / 3 months with device purchase |
| Price increase (2025) | UK: +£12/year (from £8.99 to £9.99/mo) – per MoneySavingExpert |
| Includes iCloud? | No, only with Apple One bundles |
| Family sharing | Yes, up to 6 family members |
| Device limit | Up to 6 simultaneous streams |
| Offline downloads | Yes, on iPhone, iPad, and Mac |
Is Apple TV Free? (Free Trial and Promotional Offers)
Apple TV+ is not a free service, but several options exist for accessing it without an immediate charge. The standard offer is a 7-day free trial for all new subscribers. A more substantial offer is available for hardware buyers.
How to Get a 3-Month Free Apple TV Trial
The most notable promotion is the 3-month free trial. This offer is typically triggered by the purchase of a new, eligible Apple device. It is one of Apple’s primary customer acquisition tools and provides an extended period to evaluate the service.
How to Activate 3 Months Free Apple TV
Activation requires the user to redeem the offer shortly after setting up their new device. The offer usually appears as a prompt in the Apple TV app or in the device’s settings menu. It must be redeemed within a specific window, often 90 days from activation of the new hardware.
To qualify for the full 3-month offer, purchase an eligible Apple device directly from Apple or an authorized reseller. The offer must be redeemed within 90 days of activation of the new device. Check the device’s Settings app or the Apple TV app to see if the offer is available.
How to Cancel Apple TV Subscription
Apple TV+ operates on a cancel-anytime basis for its rolling monthly subscriptions. The cancellation process varies slightly depending on how the subscription was originally obtained.
Cancelling via Apple ID Settings
For subscriptions billed directly through Apple, cancellation is handled through the user’s Apple ID account settings. This can be done on an iPhone, iPad, Mac, or via the web. The subscription remains active until the end of the current billing cycle.
Cancelling on Third-Party Platforms
If the subscription was purchased through a third party, such as Sky in the UK or as part of an Apple One bundle, cancellation must be handled through that specific provider. The pricing terms and cancellation windows may differ from Apple’s standard policy.
If you subscribe to Apple TV+ through a third party like Sky or as part of an Apple One bundle, you must cancel through that specific provider—not just through Apple ID settings. Failing to do so may result in continued billing.
What Is the Difference Between Apple TV Device and Apple TV+ Service?
A common point of confusion is the difference between the Apple TV hardware and the Apple TV+ streaming service. The Apple TV 4K is a physical device, a streaming box that connects to a television. Apple TV+ is a subscription-based streaming service that hosts original content.
What Is Included in Apple TV+ Subscription?
The subscription grants access to Apple’s full library of original television series and movies. This includes major productions like Ted Lasso, Severance, and The Morning Show. All content is ad-free and streamed in 4K HDR with Dolby Atmos sound where available.
Can I Share Apple TV+ with Family?
Yes, Apple TV+ fully supports Family Sharing. This allows up to six family members to share a single subscription. Each person uses their own Apple ID, maintaining separate watch histories and personalized recommendations.
Does Apple TV+ Include iCloud Storage?
No, iCloud storage is not included with a standalone Apple TV+ subscription. iCloud+ is a separate service. It is only bundled together with Apple TV+ through the Apple One subscription packages.
Apple One bundles Apple TV+ with Apple Music, Arcade, and iCloud+ storage. The Individual plan starts at around $19.95/month in the US and £18.95 in the UK. This bundle is often the best option for households that already use multiple Apple services.
Apple TV+ Pricing History (2019 to 2025)
The service has seen several price increases since its inception. The following timeline outlines the major changes in the monthly subscription cost.
- November 2019: Apple TV+ launched at $4.99/£4.99 per month.
- 2022: Price increased to $6.99/£6.99 per month.
- October 2024: Price increased to $9.99/£8.99 per month.
- August 2025: Price increased to $12.99/£9.99 per month (UK £12/year rise per MoneySavingExpert).
What Is Certain and Uncertain About Apple TV+ Pricing?
While the current pricing is established, some details remain subject to change or depend on specific circumstances.
| Established Information | Information That Remains Unclear |
|---|---|
| Standard monthly price is $12.99 (US) and £9.99 (UK). | Whether the 3-month free trial offer is permanent or limited-time. |
| Annual prices are $129.99 (US) and £99.99 (UK). | Exact annual pricing for US may vary slightly; checking Apple’s official page is recommended. |
| A 7-day free trial is available to all new subscribers. | Specific pricing for Apple TV+ via Sky may differ if bundled with other Sky services. |
| 3-month free trial is available with an eligible Apple device purchase. | Future price changes have not been announced. |
Why the Price Hike? And Is It Worth It?
Apple has gradually increased the price of Apple TV+ since its launch. These increases coincide with significant investment in original content. The service competes directly with Netflix and Disney+, and the 2025 UK increase brings it slightly above Disney+’s Standard plan but below Netflix’s Standard plan.
Apple TV+ offers a smaller, curated library compared to some competitors. However, its productions are known for high quality and technical specs, including 4K HDR and Dolby Atmos as standard. For users who value this specific library, the annual plan provides the best value. A detailed comparison of content libraries can be found in our article Apple TV+ vs Netflix: Which streaming service is better?.
What Official Sources Say
Several reputable sources have documented the current pricing and changes. Here are direct quotes from the primary sources.
“Apple TV+ prices rise by £12 a year – what you need to know”
— MoneySavingExpert, on the August 2025 price increase
“A monthly subscription is just £9.99 per month after a free seven-day trial.”
— Apple UK official site
“Apple TV+ is a streaming service (not to be confused with the Apple TV 4K streaming device).”
— MobileTopUp.co.uk, clarifying the device vs service distinction
The Bottom Line on Apple TV+ Costs
In 2025, Apple TV+ is firmly positioned as a premium streaming service with a single, ad-free tier. The monthly cost is $12.99 in the US and £9.99 in the UK, with annual plans offering a discount. The best approach for new users is to utilize the 7-day or 3-month trial. Existing subscribers should evaluate whether the annual plan or the Apple One bundle offers the best savings. For step-by-step instructions on managing your account, see our guide on How to cancel Apple TV+ subscription step-by-step.
Frequently Asked Questions
How to log in to Apple TV?
To log in to Apple TV, the Apple TV app is opened on the device and the user signs in with their Apple ID credentials. If no account exists, one can be created during the sign-up process.
How to download the Apple TV app?
The Apple TV app comes pre-installed on Apple devices. For non-Apple devices such as smart TVs, Roku, or Fire TV, it can be downloaded from the respective device’s app store.
Can I share Apple TV+ with family?
Yes, Apple TV+ supports Family Sharing for up to six family members. Each member uses their own Apple ID and receives personalized recommendations.
Does Apple TV+ include iCloud storage?
No, Apple TV+ does not include iCloud storage. iCloud+ is part of the Apple One bundle, which includes Apple TV+ at a higher monthly cost.
How much is Apple TV per month?
As of August 2025, Apple TV+ is $12.99/month in the US and £9.99/month in the UK. An annual plan is also available at $129.99 or £99.99.
How much is Apple TV on Sky?
In the UK, Apple TV+ can be added via Sky Store at the standard £9.99/month. It may also be included in certain Sky Cinema bundles for Sky Q or Sky Stream subscribers.
How much does Apple TV cost after the free trial?
After the 7-day or 3-month trial ends, the standard subscription rate of $12.99/month (US) or £9.99/month (UK) applies automatically unless the subscription is cancelled before the trial period concludes.
What is included in Apple TV+ subscription?
The subscription provides access to Apple’s full library of original shows and movies, all ad-free and available in 4K HDR with Dolby Atmos surround sound where supported.
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